“The Jaffe Law Firm”. A great way to make a memorable business name is to use rhythm or alliteration, these types of business names sounds great and are extremely brandable. As technology creeps its way into the profession, and lawyers begin to integrate it (kicking and screaming, in many cases), the trappings of traditional lawyering are falling away. For reference, you can see the latest version on the ABA’s site here. GoDaddy’s Website Builder lets you easily create & customize your own site with drag-&-drop tools. I’d say that there are a few factors that should go into your decision: The most important thing to keep in mind when naming your law firm is “who is my ideal client?”. ], Even my own solo practice, “Zachary Strebeck, Attorney at Law”, Check out other firms that service your ideal clients, and see what they’re doing wrong or right with their name, Take some ideal clients to lunch or do an informational interview over the phone to discuss naming your firm, among other issues (get info on what kind of services they’d like to see, what their biggest problems are, how they go about looking for attorneys, etc. There’s a certain air of professionalism that most attorneys and firms try to maintain. ... Low Ball & Lynch is a skilled insurance-oriented litigation firm with a name so comically bad that most people think it’s fictional, like Dewey Cheatem & Howe. What matters to them is that you can help them out and (usually) that they can afford to pay your bills. The logos from most memorable brands often use nothing more than typography. Here’s some examples of “traditional” firm names: 1. Basic Bankruptcy Law The Trusted Criminal Lawyer The Virtual Attorney (great for online firms) The Venerable Law Group (or Solid, Concrete, Strong, Rock, Sound, Secure, Esteemed, Honorable, Noble, Sage, Wise, Credible, Reliable, True, Trusted, First, Premier, Boss, Choice, Paramount, Supreme, Chief, Champion. “Daniel Jaffe & Associates”. Craig M. The Parker Law Firm 4. Here are just a few. Law firms tend toward weak platitudes like “Committed to clients” or “Results Matter! Small Firms, Big Lawyers: Small Firms with Big Names Lawyers at small law firms need to think carefully about what to name their firms… Until fairly recently, many (if not all) state bar associations required that law firms were named after their partners. Moreover, law firm names are subject to a number of rules and regulations, so you don’t always have the creative license to come up with a captivating title the way any other entrepreneur would. For my name ideas, I focused on creating names that appeal to customer values using words like: Legal, Argue, Case or Justice. Use Memorable and Catchy Surnames. Nope. “Daniel Jaffe, Attorney at Law”. You can manually rearrange the placement of your law firm name and the tagline as well as customize the fonts and the colors. It’s just…different…from the traditional naming conventions. Leave it in the comments below! ), Ask other attorneys for their advice, particularly if they’ve started their own successful firms or work with that type of client. Whether you are creating a catchy website, a new startup, an online store or any small business an important step is to choose a name. Does your choice of name appeal to that ideal client? Branding Specialist at BizNameWiz.com. Here are a few name ideas I came up with: Kate A. “The Law Offices of Daniel M. Jaffe”. Branding Specialist at BizNameWiz.com. With good reason – often, clients are trusting us with things that really matter to them, whether it’s a small legal dispute or a global, billion-dollar deal. And in the world where millions of sites and companies are it's not as easy as it looks. It’s a great choice for a female-owned law firm practice, considering it uses elegant and airy fonts. Plain and common names like “Smith” might not stand out in you law firm’s name. On the other hand, you’re starting to see names that don’t just describe the attorneys working at the firm. 4. Free Law Firm Name Generator. Basically, “non-traditional” would be anything that isn’t using some form of the partners’ names. The logos from most memorable brands often use nothing more than typography. Not in all cases, but for certain types of firms, a more modern and non-traditional approach is being taken. When deciding on the perfect business name, don’t forget to get feedback on your ideas from potential customers!

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